iOWN tackles the problem in a two-pronged fashion: a digital Blockchain-powered platform and a comprehensive Ecosystem. The twin concept will modernize and simplify investment opportunities through a decentralized marketplace accessible by all kinds of users (from trading beginners to experts) and business owners all over the world. To that end, we have classified the process of execution to the following parts: iOWN Platform – the core system and central place for business campaigns, fundraising and governance. The platform fund will be raised through a global funding campaign, and as a reward to iOWN Platform funders, all participants will have the opportunity to use their purchased tokens to benefit from Platform services after its release. iOWN Ecosystem – the Ecosystem will address the execution of iOWN platform services. Users can access the platform and select the service (s) they are interested in. iOWN Ecosystem will then digitally and physically execute the transactions and deliver the service outcomes to users in the form of uOWN Tokens and Smart Agreement. The uOWN Token is passive, nontransferable, unlimited supply Token that does not have tradable API keys. It is issued by the iOWN Ecosystem and represents the rights to receive the revenue from a Business campaign.