YouGov Direct

UPCOMING

YouGov direct is a blockchain-based platform and ad network that empowers users to choose which attributes they make available to advertisers. In exchange for sharing their data, consumers earn rewards. Advertisers using the platform gain access to real people with known audience attributes, which enables more effective ad targeting and better campaign performance. Brands and publishers will ultimately be able to use YouGov Direct’s verifiable record of ad transactions to meet GDPR consumer data protection requirements.

Platform Ethereum
Pre-sale Unspecified - Unspecified
Sale Unspecified - Unspecified
Country United Kingdom
Stephan Shakespeare

Stephan Shakespeare

CEO & FOUNDER

Sundip Chahal

Sundip Chahal

COO

Alex Mcintosh

Alex Mcintosh

CFO

Andy Morris

Andy Morris

CHIEF INNOVATION OFFICER

Doug Rivers

Doug Rivers

CHIEF SCIENTIST

David Waylonis

David Waylonis

LEAD DEVELOPER

Jonathan Van Parys

Jonathan Van Parys

CHIEF DIGITAL OFFICER